7 modules de cours fondamentaux avancés

7 modules de cours fondamentaux avancés

Module 1 : Advanced Management

Basic problems of management in an international context : the international firms, their strategies and management environment and future. The course is organized around the traditional management functions of planning, organizing, communicating and controlling.

Module 2 : International Marketing

Understanding of international marketing with emphasis on industry applications. Marketing decision - making and understanding complex marketing situations. Planning and implementing marketing programs.

Module 3 : Managerial Economics

Managerial Economics uses the tools and techniques of economic analysis to analyze and then to solve business problems. In a sense, managerial economics bridges the gap between traditional economics and business administration decision making.
With modifications, the principles of managerial economics can be applied to the management of non-business, non profit organizations such as schools, hospitals, government agencies, and like institutions. Managerial economics also clarifies the vital role business firms play in our society, that is, producing and then distributing goods and services most efficiently.

Module 4 : Financial Accounting

Sources of finance market rations. Capital expenditure decisions. Asset replacement decisions. Relationship between risk and return. Capital rationing. Gearing, relationships between debt and equity of companies. Working capital management. Cash stocks and credit management. Leasing.

Module 5 : Corporate Finance

Finance and control applied to the international hospitality industry.

Module 6 : Quantitative Business Alaysis

This highly practical module introduces statistics and other quantitative techniques used in the analysis of business problems. The objectives of the statistical element of the courses are to develop awareness of the key methods of practical statistics, to instill confidence in the analysis and interpretation of business data using techniques.

Module 7 : International Business Law

International and economic relations. International contracts. Structure and contents writing of contracts.